Beard Brews & Food

Beard Brews and Food is your personal South Florida Zagat of good eats, amazing brews, happy hours and events, and of course kick ass beards! Find the right combination of drink and grub that is certified “ohh that’s good”.

Project Scope

When the client approached us with an idea, we were excited to jump in and help build the identity for an exciting lifestyle brand.

Most lifestyle brands revolve around their specific niche market. Beard Brews and Food is centered around the fun personality of New York Native, SoFlo implant Luis Cotto.

Luis, a designer himself, wanted a mark that represented his love for beers but wanted it to be unique to stand out in a pretty flooded market. Beards and Brews are pretty popular, so the task was to personalize it as much as possible.

The final mark, is an unmistakable facial illustration with a baby hop replacing Luis’s trademark birth mark. The logo is fun, it’s super clean and is now the face of a growing community. This was a fun project and we’re excited to see Luis flourish so quickly.